With a target audience of 20-35 year olds skewing male, LPE needed their new brunch menu launch to be light on the typical champagne energy, food focussed, and still warmly encouraging of a drink tab.
I created a campaign that mixed hangover humour with high end photos to capture the energy of LOCAL and the quality of their new menu.
This page shows actual branding and in-market ads, as well as a few concepts from the initial pitch.
All photography by Jan Snarski