Jaron Mader
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City of Burnaby

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I started working at the City of Burnaby during a time of transition: A re-brand was on the horizon, and a new city-wide marketing team was forming. Using the existing pallette, fonts, and images I polished what we had and injected a more modern

I started working at the City of Burnaby during a time of transition: A re-brand was on the horizon, and a new city-wide marketing team was forming.

Using the existing pallette, fonts, and images I polished what we had and injected a more modern feel to copy, photography and layout.

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A Bold new look: Over the course of a year, we assessed the successes and failures of the existing branding and began making recommendations on the new direction. I designed this full-page ad, and rewrote the copy to increase conversions. Be

A Bold new look:
Over the course of a year, we assessed the successes and failures of the existing branding and began making recommendations on the new direction.

I designed this full-page ad, and rewrote the copy to increase conversions.

Below: I wrote and designed several pieces of content for social and web, and made street banners that hung all over the city!

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They ate it up. I personally developed new style guides for Food Burnaby and Shadbolt Theatre utilizing the newly approved City standards, with slight variations for their unique departments.

They ate it up.

I personally developed new style guides for Food Burnaby and Shadbolt Theatre utilizing the newly approved City standards, with slight variations for their unique departments.

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One good looking municipality. With official support granted by the Mayor and Councillors, the city and all city owned entities have officially undertaken major transformations to their look and voice.

One good looking municipality.
With official support granted by the Mayor and Councillors, the city and all city owned entities have officially undertaken major transformations to their look and voice.

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